The 1D Glasses

Göteborg Film Festival

96% of Hollywood directors are men, resulting in a one-dimensional film industry. Göteborg Film Festival decided to take action, and in 2020 they became the first major film festival with a 50/50 program, were half of the films were directed by women.

We chose to dramatize the one-dimensional film offering we have today by launching: The 1D Glasses. A symbol for the modern day film industry.

Case Study


My role:

Art Director