The bean has great potential of being the protein of the future. They are nutritious, climate-smart and cheap, but they only end up on our plates in three percent of the meals.
2018 is election year in Sweden, and this year Sweden has more than one important choice to make - the choice to eat less meat. Therefore Coop will launch a political campaign propagating for the bean!
Facebook & Youtube commercial
Prints at the meat counter
Viktor Eriksson (AD), Anton Eriksson (CW)