The Smash-Proof Guitar, tested by Yngwie Malmsteen

Sandvik

In the mid 1960s, The Who’s Pete Townshend smashed a guitar on stage and changed rock’n’roll forever. Since then, artists have been smashing guitars regularly.

So by using Sandvik’s metal expertise we created the world’s first 3D printed, smash-proof guitar, and let the notorious guitar-smasher Yngwie Malmsteen put it to the test.

Hero movie

In-depth movie

My role:

Creative

Agency:

Forsman & Bodenfors