As a continuation of Ipren’s Painful Moments concept, we extended the approach to two additional products in their lineup. Iprensa, positioned to tackle the discomfort of cold and flu, and Ipaflex, focused on relieving muscle and joint pain.
By maintaining the brand’s signature lighthearted yet relatable tone, we crafted a campagin for digital that emphasized how these products can bring relief in life’s most inconvenient moments.