VIKTOR ERIKSSON
Art director based in Gothenburg, Sweden, with experience working with some of Sweden’s biggest brands.
Driven by the realization that playing in a band doesn't actually pay for rent, groceries, or decent coffee, I channel those exact same creative ambitions into advertising instead – with the lofty goal of creating actual pop culture. Or at least something you don't immediately skip on YouTube. Basically, I’m just trying to make things people don't hate, while waiting for Spotify to finally pay out that missing 42 SEK in streaming royalties.
hello@erikssonviktor.com
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SELECTED WORK SKF
SKF
THE CIRCULAR PEOPLE
Role: Art Director
Agency: BBDO NordicsDESCRIPTION
SKF has an ambitious sustainability program but struggled to get the message across. And let's face it, no one wants to watch another drone-shot-over-sunset-forests film. So, we decided to take a more personal approach.
With a generous dose of charm, the content series The Circular People introduces us to the individuals driving sustainable change at SKF. Inspired by the quirky aesthetics of Wes Anderson, we set out to make the industrial world feel more warm, disarming, and inviting.