SKF has an ambitious sustainability program but struggles to get the message across. And let's face it, no one wants to watch another drone-shot-over-sunset-forests film. So, we decided to take a more personal approach.
With a generous dose of charm, the content series The Circular People introduces us to the individuals driving sustainable change at SKF. Inspired by the quirky aesthetics of Wes Anderson, we set out to make the industrial world feel more warm, disarming, and inviting.